Trump’s America and labelling of Kwankwaso, Fulani, and Nigerian Muslims, By Yushau A. Shuaib
I write this with deep concern — not anger, but concern — over what increasingly appears to be a troubling...
Between Trump’s “genocide” claim and the New York Times’ Onitsha trader narrative, By Yushau A. Shuaib
The pattern is troubling. When international actors portray Nigeria through a narrow religious-genocide frame, local extremists feel validated. But when...
From Ese Oruru to Walida: Unmasking selective outrage on child abuse cases, By Yushau A. Shuaib
Ese Oruru Nearly a decade ago, Nigeria erupted over the abduction and alleged forced conversion of Ese Oruru, a Christian...
Dangote’s allegation: Why is Farouk Ahmed silent on the corruption claims, By Yushau A. Shuaib
Mr Farouk Ahmed, former Authority Chief of the Nigerian Midstream and Downstream Petroleum Regulatory Authority. This is where the question...
Face to face with Kannywood’s masquerades: Why reputation and digitalisation now matter, By Yushau A. Shuaib
The masquerades of Kannywood have spoken. Their message is clear: creativity alone is no longer enough. In an age of...
ADC palaver: Memo to Tinubu on jettisoning a coup against the military tradition, By Yushau A. Shuaib
...dear President Bola Ahmed Tinubu, I respectfully and passionately appeal to you to reconsider and jettison any move that elevates...
Genocide claim: President Trump, Ribadu’s team and the Saudi prince, By Yushau A. Shuaib
NSA Nuhu Ribadu meets with American Secretary of War Pete Hegseth in Washington DC ...as Ribadu's delegation sought to clarify...
Defection: Is Nigeria sliding into Chinese democracy?, By Yushau A. Shuaib
What makes this wave of defections remarkable is its timing. These shifts are occurring not during an election cycle, when...
Reno’s fact-finders: Genocide spin, coup whispers and foreign PR mercenaries, By Yushau A. Shuaib
Reno Omokri (l), Mike Arnold (r). ...Reno Omokri’s debacle with his American “factfinders” should be a wake-up call. Nigeria’s image,...
Irabor: Nigeria, the scars of Boko Haram and the dead horse theory, By Yushau A. Shuaib
SCARS is not just a memoir; it is a mirror reflecting Nigeria’s wounds — the scars of war, hypocrisy, and...
Sule Y Sule at 60: Celebrating a master of strategic communication, By Yushau A. Shuaib
In the ever-evolving world of media, where noise often drowns out substance, Professor Sule Ya’u Sule stands as a testament...
Marwa: The tormentor of untouchable drug lords, By Yushau A. Shuaib
In a country often stalled by inertia, Buba Marwa shines as a symbol of bold leadership and unwavering public service....
Politics and Tinubu’s wishes to Shettima, By Yushau A. Shuaib
R-L: President Bola Ahmed Tinubu shaking hands with Vice President Kashim Shettima (PHOTO CREDIT: X @GovBorno) As I extend my...
Is Zacch Adedeji building bridges for Nigeria’s revenue future?, By Yushau A. Shuaib
With the tax bills now signed into law by President Tinubu, Adedeji’s journey enters a new phase. He understands that...
A young Buhari’s poetic tribute to a leader, By Yushau A. Shuaib
The young Buhari’s voice may have echoed through a room of Nigeria’s political elite, but its real impact lies beyond...
Security chiefs, editors, ‘off-the-record’ and other confidential rules, By Yushau A. Shuaib
A recent debate has reignited an enduring ethical dilemma in media circles: What should or should not be published? By...
How Arab monarchies enable Western aggression against defiant leaders, By Yushau A. Shuaib
The Middle East is being held hostage — not only by Western imperial ambitions but by the cowardice and complicity...
Dear President Tinubu: A petition on how I was subjected to unjust treatment at NIPSS, By Yushau A. Shuaib
Your Excellency, I write to you with profound humility and a deep sense of civic responsibility as a patriotic Nigerian...
Anele pioneers as Nigeria’s first female army spokesperson, By Yushau A. Shuaib
The appointment of Lieutenant Colonel Onyechi Appolonia Anele as the first female spokesperson of the Nigerian Army is a historic...
Understanding the blue economy: The need for a communication strategy, By Yushau A. Shuaib
The NIPR can help reposition the blue economy as a cornerstone of Nigeria’s sustainable development agenda by championing these communication...
Media narrative: Between Tinubu’s birthday and the lynching of Northerners in Uromi, By Yushau A. Shuaib
Despite the horror captured on video, most national newspapers downplayed the incident. Shockingly, the atrocity was eclipsed by frivolous matters...
Wole Adamolekun: Celebrating a quintessential PR scholar at 70, By Yushau A. Shuaib
Dr Wole Adamolekun Dr Oluwole Adamolekun is, without doubt, a man for all seasons — a trailblazer whose contributions to...
Kabir Dangogo: The demise of a doyen of public relations in Africa, By Yushau A. Shuaib
Mallam Kabir Dangogo was a multi-award-winning PR practitioner whose decades of distinguished practice left an indelible mark on the communications...
The fact of the past between El-Rufai and Ribadu, By Yushau A. Shuaib
I urge El-Rufai and Ribadu to sheath their swords and embrace peace, even if the ongoing drama is a strategic...
On Yahaya Bello: What does Governor Ododo really want?, By Yushau A. Shuaib
Governor of Kogi State, Ahmed Usman Ododo Despite the commendations, concerns persist regarding perceived favouritism or nepotism, especially in appointments...
