ProTaxi begins operations in Abuja with electric vehicles

Home-grown e-hailing platform ProTaxi has officially commenced operations in Abuja, offering commuters an electric-powered transportation option while creating opportunities for drivers and their families.

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ProTaxi is an initiative of Promiseland, which is focused on using innovation and technology to move ordinary people from poverty to prosperity and create opportunities for families to earn a living.

The launch, held in Abuja on Thursday, attracted guests and stakeholders as PromiseLand Innovation unveiled the ProTaxi ride service, built around electric vehicles.

The company had earlier announced plans to onboard and empower 1,000 drivers with electric vehicles, with the initiative aimed at creating income opportunities for drivers and supporting their families.

Speaking at the launch, the Chief Executive Officer of PromiseLand Innovation, Ambassador Emmanuel Lawrence Oloche, said the idea behind ProTaxi was rooted in the organisation’s broader vision of moving ordinary people from poverty to prosperity through innovation and technology.
“That question is at the heart of why Promiseland Innovation was born,” Oloche said.

He said the organisation believed that people’s circumstances should not determine their destiny, adding that providing the right tools, opportunities and environment could transform lives.

“We believe that circumstances should not determine destiny.

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“We believe that when you give people the right tools, the right opportunities, and the right environment, their lives could be transformed,” he said.

Introducing ProTaxi, Oloche said the platform was not simply another e-hailing application but an initiative designed to create opportunities and change lives.

“Today, we introduce a ProTaxi that is not just another e-hailing application. It is a platform that creates opportunity and changes destiny,” he said.
According to him, behind every ProTaxi ride is a driver with a family whose livelihood could be supported by the income generated from the platform.
“Every time a passenger takes a ProTaxi ride, there is a driver behind the wheel.
“And behind the wheel, you have a driver with a family,” he said.

Oloche explained that the income generated by drivers could help families meet basic needs, including children’s school fees and house rent.
“That is to say, for every ride that is booked, a child’s school fee is paid. A house rent is paid.
“And a dream is fulfilled for a better future to be built,” he said.

He said the company’s objective was to create opportunities for thousands of drivers, arguing that the impact would extend beyond individual drivers to their families and communities.

“We believe that when we create opportunities for thousands of drivers, we are not watching families, but we are reshaping communities,” Oloche said.

He said the vision was not limited to Nigeria, as PromiseLand Innovation sought to build an African technology company capable of transforming everyday living and competing globally.
“Our mission is to build an African technology company that will transform everyday living and eventually compete with the best in the world,” he said.

Oloche described the launch as part of the Promiseland Innovation dream of using innovation and technology to create opportunities and improve livelihoods.
“The future is not what you wait for. The future is what you work towards every day,” he said.
He further described the launch as the beginning of a journey aimed at moving people from poverty to prosperity through innovation and technology.

Oloche added that ProTaxi was intended to provide an affordable alternative for Nigerians to move from one point to another using electric mobility.
He described the platform as another vision being fulfilled, particularly in creating opportunities for families to earn a living.
“ProTaxi to me is yet another vision being fulfilled, a vision to provide opportunity for families to earn, to provide opportunity to families to be able to earn a living,” he said.

He added that the initiative would create opportunities for thousands of families.
Also speaking, Gift Emmanuel, Executive Director, Promiseland Estate, said the vision behind the initiative was to help the masses.
She said the company had commenced in Abuja and planned to expand to other states.

“The vision is to help the masses. And, at least, he’s here in Abuja now, and we are moving to other states to help other people too,” she said.
The launch marks the commencement of ProTaxi’s operations in Abuja as the company moves to implement its driver empowerment programme and expand its electric mobility offering.

Speaking earlier, Prince Adetokunbo Ademola Ade-John, the Senior Special Assistant to the President on Transportation and Mobility, lauded the initiative and commended Oloche for the project.

He said the initiative was part of the President’s vision for transportation and mobility.
Ade-John said the ProTaxi initiative aligned with the administration’s vision for the transportation sector, while commending the CEO for taking the initiative.
In an interview after the launch, Oloche said ProTaxi was intended to provide an affordable alternative for Nigerians to move from one point to another using electric mobility.

He described the platform as another vision being fulfilled, particularly in creating opportunities for families to earn a living.
“ProTaxi to me is yet another vision being fulfilled, a vision to provide opportunity for families to earn, to provide opportunity to families to be able to earn a living,” he said.

He added that the initiative would create opportunities for thousands of families.
Also speaking, Gift Emmanuel, Executive Director, PromiseLand Estate, said the vision behind the initiative was to help the masses.
She said the company had commenced in Abuja and planned to expand to other states.