Eagles brand value increased with Nations Cup win- Padmozi boss

Super Eagles of Nigeria

The Nigerian side is now a toast of sponsors.

The Chairman of Padmozi limited, the official marketer of the Nigeria Football Federation, Mike Itemuagbor, has said the emergence of the Super Eagles as African Champions has increased their brand value.

In an interview with PREMIUM TIMES, shortly after the Eagles’ victory, on potential sponsors for the team, Mr. Itemuagbor said “definitely we have a great potential now for sponsors to come in, the equity is very rich.”

“The nations cup that we haven’t gone for in 2years and now we are the champions of Africa, we have all the parameters, so far I expect that our commercial value and activities pick up soon,” he added.

The Padmozi boss said his team would maximize sponsorship opportunities for the Nigerian team to participate in the Confederation Cup coming up in Brazil in June.

“We will soon head to Brazil. The parameters will determine whether the brand or Super eagles will get sponsors, we don’t do ambush marketing,” he said. “We will use the (Nations Cup) trophy in our hands to get more sponsors; we will apply terms and conditions.”

Mr. Itemuagbor also denied rumours that some sponsors abandoned the Eagles prior to the Nations Cup victory.

“It’s a lie. So far, no sponsor has left us. It is only Afribank that defaulted,” he said. “We will repackage, repackage and maximize our potentials for sponsorship.”

The sports marketer also said the Nigerian Premier League would soon have a sponsor, and that Globacom, former and preferred sponsor, did not prevent any other telecommunication company from sponsoring the league.

“Glo isn’t blocking the chances of any brand; every brand has their own strategy. And Globacom’s strategy is to reach out to 160 million Nigerians and this can only be achieved through a medium which is Sports,” he said.

The Eagles’ success in South Africa is already attracting more sponsors as, according to a top football official, Access Bank is set to sign a lucrative deal with the team.


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