Industry argument: banning point-of-sale displays and advertis ing will encourage illicit trade by increasing price-based compe tition, leading consumers to choose cheaper contraband prod ucts.
Response:The absence of retail cigarette displays will reduce impulse purchases 38 and reduce the power of displays to increase youth initiation and overall use.19 This would decrease overall demand for any tobacco product, whether legally or illegally sold. Banning retail cigarette advertising does not affect the ability of enforcement officials to identify black market sellers or legal businesses selling contraband tobacco products. In virtually all markets where they operate, manu- facturers deliberately promote low-price cigarette brands to price-sensitive consumers regardless of whether product vis- ibility is restricted or potentially banned. ■
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