Nigeria’s most inspiring brand campaign in the last 12 months, Pepsi Longthroat, has won the Grand Poster Award at the 10th Outdoor Advertising Association of Nigeria (OAAN) Poster Awards in Lagos.
The Longthroat creative beat 84 other brand entries to emerge the overall winner of the keenly contested Poster Awards. The brand also came tops in the Non-Alcoholic Drinks Category at the event.
Speaking on the awards, Head of Marketing, Seven Up Bottling Company Plc, Morden Thurston, said “The Grand Prix award for the Pepsi Longthroat campaign from a credible body in the marketing communications industry in Nigeria is further affirmation of the creativity and the impact of the campaign. The campaign delighted our consumers and showcased Pepsi as a truly consumer-centric brand.”
President of OAAN, Tunde Adedoyin, described the 10th edition of the Poster Awards as a landmark and special edition which was aimed at appreciating creativity and organising a forum for stakeholders in the Marketing Communications industry to rub minds.
OAAN Poster Awards is a pride of the association, committed to rewarding excellent works by our members, Mr. Adedoyin said.
The Pepsi Longthroat creative was a brilliant one by Insight Communications, and I think Pepsi deserves to win,” he added.
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