Premium Times partners Quadrant Company in move to launch into second phase

From Left: Managing Director, The Quadrant Company, Bolaji Okusaga; Publisher, Premium Times, Dapo Olorunyomi; and Editor-in-Chief, Premium Times, Musikilu Mojeed, signing a partnership agreement in Lagos, October 27, 2014

Ahead of its third anniversary in December, Nigeria’s leading investigative online newspaper, PREMIUM TIMES, Tuesday in Lagos announced a bold partnership deal with foremost public relations company, the Quadrant Company.

The partnership will see the Quadrant company manage the brand support and marketing efforts of the multiple award winning newspaper, helping PREMIUM TIMES in its next mile vision towards elaborate commercial visibility and the strengthening of its platform.

Speaking at the press briefing, the managing director of PREMIUM TIMES, Dapo Olorunyomi, who spoke about the vision and mission of PREMIUM TIMES, it’s investigative vision, and its projections for the future, said it is time to rewrite the cliché that the Nigerian media is incapable of assuming new heights and market leadership in the corporate landscape of the nation’s economy.

“With due respect to its important social role as an audit organ for a functional democracy, the media is a business and must make its staff enormously happy, its customers greatly satisfied, and its shareholders always smiling when they read the balance sheets” said Olorunyomi who added that “those shackling social and economic conditions that abuse journalists and make it impossible to build a respectable profession are overdue for annulment.”

Drawing from the young history of the company, Mr. Olorunyomi remarked that: “We have become renowned for exceptional policy and sectoral reporting of the nation’s polity and economy, but this is no longer enough for us, and we believe it is no longer enough for millions of our readers,” explaining that the partnership with Quadrant Company will now launch PREMIUM TIMES into its second phase of operations where it will harvest the broad but hitherto muted value chain from its journalistic products.

He paid glowing tribute to the legacy of the late newspaper manager, Babatunde Jose, claiming that “all efforts to rebuild the current broken revenue profile of the Nigerian media must seek a humble return to the lessons embedded in the Babatunde Jose codes.”

“Mr Jose was the first genius of the revenue architecture of our media,” said the editor who expressed confidence in Quadrant’s “exceptional expertise evidenced by its track record and robust productive relationship” to give resonance to this new direction.

Also speaking, the managing director of Quadrant, Bolaji Okusaga, said he is proud to be allied with such a groundbreaking and innovative brand as PREMIUM TIMES, which he reiterated, is already a strong platform.

“Like the managing director (of PREMIUM TIMES) just hinted, resting on one’s oars is the fastest way to drown. As PREMIUM TIMES seeks deeper penetration in Nigeria and West Africa, The Quadrant company will assist in providing vertical integration across a number of platforms, providing more discerning media consumers,” he said.

PREMIUM TIMES, a multimedia publishing platform, founded in December 2011, is known for its ethical depth, incisive analyses and investigative stories as well as its dynamic and youthful newsroom.

In three years, the paper has led in the coverage of some of the most important stories in Nigeria and its reporters have won several local and international awards.


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  • tundemash

    @Premium Times.
    Respect and more grease to your elbow. Even the PDP e-rats would rather be here than their Vanguard, ThisDay or NTA; shows how much integrity you have garnered.

    • True Nigerian

      Hahahahahahahahaha! That is an uppercut!

  • Ahmed Fashola

    Chai! Who r these shady looking guys??
    You mean these are the guys in charge of PT??
    No wonder their stories contain the Good, the Bad and the Ugly ..i mean some Truths, Half-truths..and BARE-FACED-LIES!
    I’m sorry but they don’t inspire my confidence.
    NawaooO!!

    • John Lucky

      na by force to read pt. Go on to NTA nau

    • segun

      Shut up dubious Reno Omokri borrowing a “Yoruba” name. I read PT compulsively and no Nigerian paper does the kind of investigation it does. So Shut up your mouth. I will take each of the Reno Wendel Omokri online spies on. I do not care. I will take you on big time. Meanwhile, congrats PT. We should not miss the importance of this. Most Nigerian media survives on govt patronage . This is why they cannot speak the truth. PT you have maintained independence with a lot of effort and pain because you refuse to take patronage from these useless govts. So we readers support your struggle to be an independent business outfit so that you can keep this corrupt givts on their toes. If you do not collect anything from them, you can say the truth as it is. One more time Congrats for a job well done.
      Back to Wendel Reno Omokri, I say abegi SHUT YOUR MOUTH and face the 2015 campaign of your Oga. here we are talking about more serious issues-Okay?

    • tundemash

      “I’m sorry but they don’t inspire my confidence. ”
      And yet you are here daily to do your pay-per-post to get your crumbs ? Now that the Premium Times don’t inspire you, we hope we won’t see you here again unless you are an hypocrite.

  • Uturu Mgbagbu

    Silly people. Propaganda Times is criticising Nigerian Embassy in US for hiring PR firms to do diplomatic duties while it itself, claiming to be a media company, is hiring another media house to do its communication work. At last, PT accepts it is a house of quacks and propagandists who know nothing about the world of communications.

    • Psalm 35

      My brother, there is nothing wrong with outsourcing PR but the critical question in the embassy issue is ‘at how much’ ? Is such an amount of money justified ?

    • tundemash

      Stop whatver you are sniffing, it’s affecting your sense of judgement. Premium Times didn’t criticise Nigerian embassy for hiring a PR, it is the amount of money involved. !

  • Olusegun Olawonyi

    Good move. Premium Times – you have my best wishes, going forward.

  • Mosaku 147

    Carry go PT. We dey una back,no shaking.

  • Psalm 35

    I wish PT the best and congratulate them but may I remind them that though business diversification and niche marketing is commendable, it would be of no benefit to an organisation in this field if it does not adhere to the core principle of objectivity, truth and non bias. I will say PT has done well comparatively and I urge them to keep it up and not go the way of sahara reporters who have done so badly that today they are unable to neither communicate a meaningful mission statement nor build a streamlined logical website, it is clear they have lost the enormous goodwill that upheld them between 2006 and 2007 and today are widely referred to as a partisan appendage of the APC. PT must avoid this and ensure an equitable platform easily accessible to Nigerians of all leanings and political support. Congrats again.