Facebook to reject advertisements that provide ‘vaccine misinformation’


In its efforts to reduce the spread of misinformation on vaccine usage, Facebook has said it will reject ads that include misinformation about vaccinations.

The company said it would also diminish the reach of groups and pages that spread anti-vaccine misinformation by reducing their ranking in search results and on the news feed.

The decision follows the United States Senate hearing on how to stop the outbreak of preventable diseases.

An 18-year-old testified that he was immunised against the wishes of his mother, who he said had developed anti-vaccine beliefs through her involvement with various Facebook groups.

In a statement released on Thursday, Facebook’s Vice President, Global Policy Management, Monika Bickert, said they are working to tackle vaccine misinformation by reducing its distribution and providing people with authoritative information on the topic.

“Facebook is doing this by taking a series of steps including reducing the ranking of groups and Pages that spread misinformation about vaccinations in News Feed and Search.

“These groups and Pages will not be included in recommendations or predictions when you type into search.

“Also, ads that include misinformation about vaccinations will be rejected,” she said.

There have been increased scrutiny of the role that social media platforms play in amplifying and financing the anti-vaccine movement.

Facebook has also come under scrutiny by health advocates and lawmakers over anti-vaccination groups and ads on its network.

Ms Bickert said the company also removed related targeting options, like “vaccine controversies.”

She noted that ad accounts that continue to violate the company’s policies might be disabled.

“For ad accounts that continue to violate our policies, we may take further action, such as disabling the ad account.

“We won’t show or recommend content that contains misinformation about vaccinations on Instagram Explore or hashtag pages.

“We are exploring ways to share educational information about vaccines when people come across misinformation on this topic,” Ms Bickert said.

Support PREMIUM TIMES' journalism of integrity and credibility


Good journalism costs a lot of money. Yet only good journalism can ensure the possibility of a good society, an accountable democracy, and a transparent government.

For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

By contributing to PREMIUM TIMES, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.


NEVER MISS A THING AGAIN! Subscribe to our newsletter

* indicates required


Now available on

  Premium Times Android mobile applicationPremium Times iOS mobile applicationPremium Times blackberry mobile applicationPremium Times windows mobile application

TEXT AD: This space is available for a Text_Ad.. Call Willie on +2347088095401 for more information

All rights reserved. This material and any other material on this platform may not be reproduced, published, broadcast, written or distributed in full or in part, without written permission from PREMIUM TIMES.