Philip Morris International, the world’s largest international tobacco company, could eventually stop selling cigarettes, said its chief executive, Andre Calantzopoulos, on Wednesday.
He disclosed this to journalists at the launch of its alternative product IQOS in the UK market.
“The company’s IQOS smokeless cigarette is already on sale in over a dozen markets including Japan, Switzerland and Italy.
“IQOS smokeless cigarette heats tobacco enough to produce a vapour without burning it and much less harmful than cigarettes.
““I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products to start envisaging, together with governments, a phase-out period for cigarettes.
“I hope this time will come soon,” Andre added.