Nigeria to promote broadcast industry’s contents in Dubai

Photo: Microcare

The National Broadcasting Commission, NBC, says it will promote Nigerian broadcast industry’s contents at the 22nd Edition of Cable, Broadcast and Satellite, CABSAT, conference scheduled for March 8 and 10 in Dubai.

The Deputy Director, Public Affairs of NBC, Maimuna Jimada, made this known in an interview with the News Agency of Nigeria on Sunday in Abuja.

Mrs. Jimada said that the commission had signed a Memorandum of Understanding with Transatlantic Media Company, TMC, to maximise new opportunities in the broadcast media as the world adapt to digital content delivery.

According to her, NBC in furtherance of derived toward digital switch-over have come up with some initiatives to assist the industry, especially content producers and content providers in the country.

“This year, NBC is partnering with the Transatlantic Media Company, as the sole agent of CABSAT in Nigeria, to come up with the Nigerian Pavilion sponsored by the commission; where all content producers from Nigeria will operate under that umbrella at CABSAT, which means that Nigeria will be represented at the conference.

“Before this year, other countries have been going to CABSAT but Nigeria was not represented as a country,” Mrs. Jimada said.

She, however, said that this time around there would be a Nigerian Pavilion sponsored by NBC where professionals in the broadcast industry would discuss business with broadcast professionals all over the world.

“This will enable them to carry out their businesses which can be core production, buying and selling of contents.

“Basically, it is a kind of contribution of NBC to the growth of the contents industry for broadcasters, particularly because of the ongoing switchover project,’’ she said.

The deputy director said that the conference would help to project the inherent values of Africa’s culture and heritage at the world stage via “our superb broadcast content’’.

She added that the events would also assist NBC fast track the migration from analogue to digital broadcast in 2017, which would create employment opportunities in the industry.

Mrs. Jimada expressed optimism that the Nigerian broadcast industry would gain exposure in the conference and expose content producers to produce quality contents that would meet international standards.


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