konga Ad Campaign konga Ad Campaign konga Ad Campaign
ADVERTISEMENT
  • The Membership Club
  • #EndSARS Dashboard
  • PT Hausa
  • About Us
  • Advert Rates
  • Careers
  • Contact Us
Wednesday, June 29, 2022
Premium Times Nigeria
  • Home
  • Gender
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Opinion
  • Health
    • News Reports
    • Special Reports and Investigations
      • Health Specials
    • Features and Interviews
    • Multimedia
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Special Reports/Investigations
    • Features and Interviews
    • Multimedia
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • #EndSARS Dashboard
    • Parliament Watch
    • Panama Papers
    • Paradise Papers
    • AGAHRIN
  • #PandoraPapers
  • AUN-PT Data Hub
  • Home
  • Gender
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Opinion
  • Health
    • News Reports
    • Special Reports and Investigations
      • Health Specials
    • Features and Interviews
    • Multimedia
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Special Reports/Investigations
    • Features and Interviews
    • Multimedia
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • #EndSARS Dashboard
    • Parliament Watch
    • Panama Papers
    • Paradise Papers
    • AGAHRIN
  • #PandoraPapers
  • AUN-PT Data Hub
Premium Times Nigeria
BUA Group Ad BUA Group Ad BUA Group Ad
ADVERTISEMENT
NSRP trains media marketing executives on revenue drive

NSRP trains media marketing executives on revenue drive

byPress Release
August 25, 2015
2 min read

The marketing and business development executives of media organizations in Abuja on Monday emerged from a two-day workshop organized by the Nigeria Stability and Reconciliation Programme (NSRP).

The participants, drawn from the print, online, radio and television, were exposed to skills that will aid them in improving the revenue drive of their respective organizations.

While declaring the workshop open, Ukoha Ukiwo, NSRP programme manager, explained the delicate role media plays in “tempering down” or escalating conflict.

Mr. Ukiwo explained that the NSRP saw the Nigerian media as a partner in its task of providing support to Nigerian stakeholders in their bid to better manage conflict resulting in wealth creation, service delivery and poverty reduction.

In her remark, the deputy progamme manager of the NSRP, Priscila Ankut, explained the need for media organizations to focus on driving content as a way of increasing viewership, readership and listenership, saying it will lead to an inevitable increase in revenue generation.

Ms. Ankut further explained that media organizations were frequently tempted to become partisan in their bid to generate revenue but end up escalating conflict rather than giving unbiased reportage of events.

In his presentation, the lead facilitator at the workshop, Victor Ugwezzy, took participants through the fundamentals of media marketing, proposal writing and presentation, and the need for using of data, especially one provided by the All Media and Products Survey (AMPS), Television Audio Measurement (TAM), Radio Audio Measurement (RAM) as well as the Media Planning services (MPS) when preparing media marketing proposals.

While presenting Certificates of Attendance to participants, NSRP Media Manager, Lauratu Abdusalam, revealed that the workshop was one in a series of training programmes being organized by the NSRP nationwide to train media marketing executives.

Ms. Abdulsalam also informed the participants that NSRP was going to provide mentoring services to media organizations to aid them in the discharge of their roles towards creating a better society.

Participants at the workshop, with theme: ’’Content as a Means to Raise Listernership Resulting in Increased Revenue”, expressed appreciation to the NSRP for its concern towards building a safer and more prosperous Nigeria through the use of the media.

NSRP’s key aim is reducing violent conflict in Nigeria as the organisation provides support to Nigerian stakeholders to better manage conflict resulting in wealth creation, service delivery and poverty reduction.

The programme is funded by the UK’s Department for International Development (DFID) and implemented by the British Council in partnership with International Alert and Social Development Direct.

The programme is to be implemented over a period of 5 years (2013-2017).

  • WhatsApp
  • Tweet
  • Email
  • Print
  • Telegram
  • More
  • Share on Tumblr
  • Pocket


CITIZEN-FM AD


Support PREMIUM TIMES' journalism of integrity and credibility

Good journalism costs a lot of money. Yet only good journalism can ensure the possibility of a good society, an accountable democracy, and a transparent government.

For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

By contributing to PREMIUM TIMES, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

Donate


TEXT AD: Call Willie - +2348098788999






PT Mag Campaign AD

Previous Post

Boko Haram: Defence Chiefs from Nigeria, Cameroon, others meet in Chad

Next Post

Borno teachers decry wage discrimination

Press Release

Press Release

More News

Abeokuta Girls Grammar School

Schools, secretariat deserted as Ogun workers embark on strike

June 28, 2022
Supreme Court Judge, Olukayode Ariwoola.

Appointment of Ariwoola as CJN ‘richly deserved’ — Tinubu

June 28, 2022
Court

Court remands two herdsmen, 11-year-old for alleged armed robbery

June 28, 2022
From left to right: Representative of the Attorney-General of the Federation, Yusuf Abdullahi, chairman, National Committee on Anti-Torture (NCAT), Sani Ameh; representative of NCAT secretariat, F. K Bebu; Director, Lawyers Without Border France, Angela Uzoma-Iwuchukwu; Deputy Director Access to Justice, Deji Ajare; and representative of RoLAC, Samson Onwusonye

Experts, security agencies suggest ways to implement anti-torture law

June 28, 2022
Chacha Eke and her husband, Austin Faani

‘I don’t want to die’ – Chacha Eke announces split from husband a second time in two years

June 28, 2022
L-R: Gov. Oyetola of Osun and Gov. Makinde of Oyo state

Oyo, Osun govts set to reconstruct 83.6km Ibadan-Osogbo road

June 28, 2022
Next Post
Governor Kashim Shettima of Borno State

Borno teachers decry wage discrimination

Without the illegal allowances, these are what your Senators, Reps earn

Nigeria to cut Senators, Reps’ jumbo pay

Read All Comment

Search

AUN-PT Ad




Access Bank Ad







Subscribe to News via Email

Enter your email address and receive notifications of news by email.

Join 1,897,545 other subscribers.

Advertisement




netherland biz school Advert



ADVERTISEMENT

Our Digital Network

  • PT Hausa
  • Election Centre
  • Human Trafficking Investigation
  • Centre for Investigative Journalism
  • National Conference
  • Press Attack Tracker
  • PT Academy
  • Dubawa
  • LeaksNG
  • Campus Reporter

Resources

  • Oil & Gas Facts
  • List of Universities in Nigeria
  • LIST: Federal Unity Colleges in Nigeria
  • NYSC Orientation Camps in Nigeria
  • Nigeria’s Federal/States’ Budgets since 2005
  • Malabu Scandal Thread
  • World Cup 2018
  • Panama Papers Game
  • Our Digital Network
  • About Us
  • Resources
  • Projects
  • Data & Infographics
  • DONATE

All content is Copyrighted © 2020 The Premium Times, Nigeria

No Result
View All Result
  • #PandoraPapers
  • Gender
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Health
    • COVID-19
    • News Reports
    • Investigations
    • Data and Infographics
    • Health Specials
    • Features
    • Events
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Research & Innovation
    • Data & Infographics
    • Special Reports/Investigations
    • Investigations
    • Interviews
    • Multimedia
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • #EndSARS Dashboard
  • Projects
    • Panama Papers
    • Paradise Papers
    • Parliament Watch
    • AGAHRIN
  • AUN-PT Data Hub
  • Opinion
  • The Membership Club
  • DONATE
  • About Us
  • Advert Rates
  • PT Hausa
  • Dubawa NG
  • Careers
  • Contact Us
  • Digital Store

All content is Copyrighted © 2020 The Premium Times, Nigeria

Our website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.