As part of its plan to return to the big league, Yahoo has decided to cut support for third-party logins.
Yahoo has begun the gradual phase-out of letting people access certain services with their Facebook or Google logins. Now, to sign into all services, users will need a Yahoo ID.
Fantasy Sports and photo sharing site, flickr, are among Yahoo sites that will no longer be accessible to users by using Facebook or Google credentials; but only Yahoo ID.
“Yahoo is continually working on improving the user experience, the new process will allow us to offer the best personalized experience to everyone,” stated the company.
Yahoo CEO, Marrissa Mayer, is currently striving to spark fresh interest in the company’s web products and to revive its stagnant revenue.
Since Ms. Mayer took the helm in 2012, she has refreshed Yahoo Mail and Yahoo Finance, and launched Yahoo News Digest. Just in the last year, Yahoo has acquired 30 companies, prettified several apps, launched new “magazines” for food and tech, bulked up Tumblr, and made high profile hires like anchor Katie Couric.
In recent times, Yahoo has been overshadowed by seemingly better mail service sites all over. Google and Microsoft have been leading in the service and Yahoo only remains a platform used to receive not very important messages to many individuals. Recent hacks and breakdowns in the internet portal got a vast range of people moving to competitor companies.
The company had earlier announced a program to recycle inactive Yahoo user IDs late last year letting new users claim email addresses that have not been used for more than 12 months.
Sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties and will now use the reversed Tourney Pick’Em sign in process strategy adopted in 2010 and 2011 under then CEO Carol Bartz.
It is clear Yahoo wants to be in charge of its own content and services and stopping the use of Facebook and Google login credentials is one step closer in that direction.