The heads of the two organisations met on Friday in Abuja.
Two organisations, Evidence for Action and PREMIUM TIMES, Friday, agreed to work together to promote Maternal and Newborn Health, MNH, in Nigeria, through the ‘MamaYe’ campaign.
MamaYe, a campaign launched by Evidence for Action, E4A, is focused on making a life-saving change for mothers and babies in Nigeria by engaging the media on the use of existing evidence to inspire people who work in the area of MNH.
Speaking on the campaign, the Country Director for E4A, Tunde Segun, emphasized on the strength of the media in encouraging people from all works of life to act through advocacy, accountability and campaigns in any little way they can to make MNH a political priority.
“Saving lives is a duty for all, we all can donate blood, and pregnancy is not a life for life thing.” Mr. Segun said.
He also said that MamaYe campaign is aimed at continuous engagement of the media through resource availability, dialogue with experts, and the use of social media to promote MNH in Nigeria.
“Bad news sells but MamaYe seeks to change MNCH gory story to glory story in the media. We want to celebrate ordinary Nigerians that are doing great jobs of saving lives of mothers and babies,” he said.
He said the campaign’s website www.mamaye.org.ng is rich on information on maternal and newborn health that could be used by the media and other Nigerians.
The Editor-in-Chief of PREMIUM TIMES, Dapo Olorunyomi, said the news organisation is always ready to help promote MNH across Nigeria by developing a better use of maternal evidence in the media through communication development including accountability and credibility of policy makers and the media.
“We are into communication development and we work with organisations that we trust their work; and partner with them to make this nation a great place,” Mr. Olorunyomi said.