India relaxes ban on TV ads of condom

condoms
Condoms used to illustrate the story

India relaxed a ban on the broadcasting of condom advertisements on TV during daytime on Thursday.

In an advisory earlier this month, the Information and Broadcasting Ministry asked all TV channels in India not to air condom advertisements between 6 a.m. and 10 p.m. local time to avoid exposure of such material to children.

In a clarification, the ministry said the ban on condom advertisements during daytime applies only to commercials which have sexually explicit content.

“Advertisements that do not sexually objectify women and are aimed at informing citizens regarding devices, products, medical interventions to ensure safe sex are not covered under the said advisory,” the ministry said.

The relaxation came after a high court in the western Indian state of Rajasthan issued notices to the Information and Broadcasting Ministry and the Health Ministry regarding the Dec. 11 order on ban on condom advertisements during daytime.

While imposing the ban, the ministry said the condom advertisements should only be aired late night till early morning, and warned of action against any TV channel found flouting it, in the wake of a plea by the Advertising Standards Council of India.(Xinhua/NAN)

Support PREMIUM TIMES' journalism of integrity and credibility

 

Good journalism costs a lot of money. Yet only good journalism can ensure the possibility of a good society, an accountable democracy, and a transparent government.

For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

By contributing to PREMIUM TIMES, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

Donate


NEVER MISS A THING AGAIN! Subscribe to our newsletter

* indicates required

DOWNLOAD THE PREMIUM TIMES MOBILE APP

Now available on

  Premium Times Android mobile applicationPremium Times iOS mobile applicationPremium Times blackberry mobile applicationPremium Times windows mobile application

TEXT AD: To place a text-based advert here. Call Willie - +2347088095401


All rights reserved. This material and any other material on this platform may not be reproduced, published, broadcast, written or distributed in full or in part, without written permission from PREMIUM TIMES.