“Without the ‘mediocrity’ of a Charles Novia, we wouldn’t have arrived at the brilliance of a Kemi Adetiba.”
Without the 'mediocrity' of a Charles Novia, we wouldn't have arrived at the brilliance of a Kemi Adetiba.
— Chude Jideonwo (@Chude) June 4, 2017
That was the tweet posted by the co-founder of Red Africa, Chude Jideonwo, on Sunday, which angered veteran Nollywood filmmaker, Charles Novia.
Mr. Jideonwo’s controversial tweet was in response to Mr. Novia’s earlier tweets about his open letter to President Muhammadu Buhari on May 29, 2017, titled “Dear Buhari, you have broken our hearts.”
Mr. Novia had described Mr. Jideonwo’s letter as a ‘save-face’ piece about an incompetent leader brought into power by him (Chude) and his team through Statecraft Inc. The latter is RED Media Africa’s governance communication company, which handled the communications for President Buhari’s campaign in 2015.
Just read Chude Jideonwu's somewhat face-save piece on how an inept President he and his coterie inveigled on Nigeria, has broken his heart
— charles novia (@charlesnovia) May 29, 2017
Mr. Jideonwo then finally decided to respond to the comments that insinuate that he has no right to complain about a government he sold to Nigerians, and in the process, he took shots at Mr. Novia’s career.
In a series of tweets, Mr. Jideonwo explained that the reason why he didn’t dismiss Nollywood movies as trash was because he understood that for Nollywood to get better, it must first exist, and it must keep trying.
He also explained that the reason he criticised Nollywood in the past was for it to grow and become what it is today, implying that his current criticism of Buhari’s government is aimed at fostering growth.
While responding to Mr. Jideonwo, the award-winning filmmaker, in a series of tweets, recalled his first meeting with the former wherein he commended his movie “The Bridesmaid,” which he said Mr. Jideonwo had described as ‘the best Nollywood movie’.
8. Your words then 'Sir, your movie 'The Bridesmaid' is the best Nigerian movie I have ever watched'. You said it then. You were excited!
— charles novia (@charlesnovia) June 4, 2017
Also a prominent social commentator, Mr. Novia is known for films such as Missing Angel (2004), The Bridesmaid (2005), Caught in The Middle and Alan Poza (2013).
In 2014, he was chosen as part of the Nigerian team to screen Nollywood films for best foreign language category of the Academy of Motion Picture Arts and Sciences.