ADVERTISEMENT
  • The Membership Club
  • PT Hausa
  • About Us
  • Advert Rates
  • Careers
  • Contact Us
Sunday, January 17, 2021
Premium Times Nigeria
  • Home
  • COVID-19
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Opinion
  • Health
    • News Reports
    • Investigations
    • Data and Infographics
    • Health Specials
    • Features
    • Events
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Research & Innovation
    • Data & Infographics
    • Special Reports/Features
    • Investigations
    • Interviews
    • Markets
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • Parliament Watch
    • Panama Papers
    • Paradise Papers
    • AGAHRIN
  • Home
  • COVID-19
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Opinion
  • Health
    • News Reports
    • Investigations
    • Data and Infographics
    • Health Specials
    • Features
    • Events
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Research & Innovation
    • Data & Infographics
    • Special Reports/Features
    • Investigations
    • Interviews
    • Markets
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • Parliament Watch
    • Panama Papers
    • Paradise Papers
    • AGAHRIN
Premium Times Nigeria
BUA Group Ad BUA Group Ad BUA Group Ad
ADVERTISEMENT
Guests during the Tequila Tasting ceremony.

Guests during the Tequila Tasting ceremony.

Tequila Tasting: Exciting story of Mexico’s ‘national drink’

byTadaferua Ujorha
November 23, 2019
3 min read

It was announced as an evening for ‘Tequila Tasting’, and this was the first time the ceremony was holding in Nigeria.

It was also the first time the drink was being formally celebrated in the country.

Tequila, an alcoholic drink, has been described as ‘Mexico’s gift to the world’, as well as ‘Mexico’s national drink’.

It was recently presented to an audience in Abuja, courtesy of the Embassy of Mexico.

Speaking of gifts, Mexico has gifted much to mankind: Maize, which is now grown and eaten across the globe, is indigenous to the country, and Mexico has an amazing 64 varieties of the crop.

It also has 64 varieties of pepper, and chocolate which is consumed globally, is indigenous to Mexico.

‘Tasting session’

The Tequila Tasting event held at the Casa Mexicana restaurant, owned by Goke and Maria Adegoroye which serves Mexican meals, and show cases many aspects of Mexican culture.

Bottles of Tequila at the event, ringed by Mexican hats and cotton cloth .
Bottles of Tequila at the event, ringed by Mexican hats and cotton cloth .

The restaurant has since become a magnet for lovers of all things Mexican, ranging from meals, drinks, art works, figurines and much more.

During the event Mrs Adegoroye mentioned that “Tequila is made from the blue Agave, a plant indigenous to Mexico which flowers once in its life time, and requires no irrigation or watering to flourish.”

RelatedNews

Kaduna to relocate Almajiris to neighbouring countries, respective states

Tanker, truck drivers damaging new construction on Lagos-Ibadan expressway – Official

ANALYSIS: How Africa is leading from behind in global coronavirus vaccine race

Nigerian agency identifies ‘ingredient’ useful in treating COVID-19 — Official

Tequila
Tequila

“It grows well in the semi desert parts of country. The plant is medicinal and has a high insulin content, which is a sugar that can be used by persons being treated for Diabetes.”

Agave farmers

She added “There are 8000 Agave farmers in Mexico, and 155 Tequila producing industries in the country. The area in Mexico which produces Tequila is also known as Tequila.

“It has since become a UNESCO World Heritage Site made up of 11.8 million hectares and comprises 180 municipalities in 5 states. Exports of Tequila have been put at $1.7Billion USD”.

Dangote adbanner 728x90_2 (1)

READ ALSO: : Ali Nuhu honoured in India

The fact that the Tequila drink emerges from a World Heritage site, endows authenticity and prestige upon the product.

The third week of March each year hosts the National Day of Tequila in Mexico, which also coincides with the Mariachi Carnival, which is a celebration of traditional Mexican folk music.

Statistics

The USA is the leading country in the world in terms of the import of Tequila from Mexico, according to statistics from 2018.

On the continent, South Africa is the only country on the list of 10 leading importers of Tequila across the globe.

The pair did the sunny romantic dance
The pair did the sunny romantic dance

The Mexican Chamber of the Tequila industry is in charge of representing, defending and promoting the general interests of the Tequila industry, as well as Tequila itself, adds Emma Marquez who helped to coordinate the delightful evening.

“We decided to do this event as a way of promoting Tequila, one of the most important products that we have in Mexico”, says Francisco Martinez, Head, Cultural and Economic Promotion, Embassy of Mexico.

ADVERTISEMENT

He adds “Nigeria is very important to Mexico, and we want to show case Tequila to a community of different Nigerian business men, to share with them not only a knowledge of the product, but also all the cultural ideas that come with it.”

Diplomatic relations

He explained that the Embassy wants to strengthen the economic relations between Mexico and Nigeria, pointing out that the trade between both nations today is based on the exchange of basic products like Sesame seeds, others.

Alejandro Garcia -Moreno, Ambassador of Mexico to Nigeria comments on the background to the event.

Guets pose with Mexican hats at the close of the event.-H.E Garcia-Modeno in the middle.
Guets pose with Mexican hats at the close of the event.-H.E Garcia-Modeno in the middle.

“Little is known here about how Tequila is made, of the many different varieties, many don’t know that Tequila is produced in five parts of Mexico. This event aims to bring the Tequila drink to the Nigerian market. We want to partner with Nigerian business men, so that they get to know about Tequila, its culture and history.”

It is possible to present a popular Mexican product to a non-Mexican audience, in a simple, entertaining and refreshing way, and pull it off handsomely.

Refreshing, engaging session

There may be a lesson here for nations trying to project, reinvent or rebrand their products, as a boost to the national economy and image.

When the famous drink is placed before the guest, he gently sniffs, stirs, tastes and savors it: this is how Mexicans drink it.

His taste buds connect with the full range of delights and sensations which it provides. You don’t hurry while drinking at a Tequila tasting ceremony, for drinking the famous product itself is an art, and a sense of art demands refinement in many, many things.

The glasses used should be the right size, a light meal may form part of the event, a song, the sustained jovial mood in the room as well as a festive almost romantic dance, help and do not hinder the overall effort.

H.E Alejandro Garcia-Moreno.
H.E Alejandro Garcia-Moreno.

Another Tequila Tasting event will hold later this year in Abuja, again at the prompting of the Mexican Embassy, in its effort to popularise Tequila among a wider circle of business interests.

Ujorha is a freelance journalist, who has travelled widely and has written numerous features and travelogues.

  • WhatsApp
  • Tweet
  • Email
  • Print
  • Telegram
  • More
  • Share on Tumblr
  • Pocket

Support PREMIUM TIMES' journalism of integrity and credibility

Good journalism costs a lot of money. Yet only good journalism can ensure the possibility of a good society, an accountable democracy, and a transparent government.

For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

By contributing to PREMIUM TIMES, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

Donate


TEXT AD: To advertise here . Call Willie +2347088095401...


JOIN THE CONVERSATION

  • Disqus (0)
premiumtimes



PT Mag Campaign AD

Previous Post

Alleged Fraud: U.S. seizes $14 million in bank accounts linked to Allen Onyema

Next Post

Autocrash: One dies, nine injured in Anambra

Tadaferua Ujorha

Tadaferua Ujorha

More News

Nigeria Police Force

Police arrest two pastors over alleged extra-marital affair

January 13, 2021
Fani-Kayode welcomes baby.

Fani-Kayode, longtime girlfriend welcome son

January 10, 2021
Alibaba GCFR

Comedian Alibaba narrates experience with COVID-19

January 4, 2021
Northeast Governors

10 things any aspiring Nigerian politician must expect – Ex-senator

January 3, 2021
Chimamanda Ngozi Adichie

Why I stopped attending Catholic churches in Nigeria — Chimamanda Adichie

January 2, 2021
The managing director of First City Monument Bank (FCMB), Adam Nuru

Alleged Paternity Scandal: FCMB to probe MD as many demand his sack

January 2, 2021
Next Post
Autocrash: One dies, nine injured in Anambra

Autocrash: One dies, nine injured in Anambra

Jose Mourinho [PHOTO: Daily Mail]

Mourinho starts on winning note with Tottenham

Discussion about this post

Search

#EndSARS: Latest Updates




Polaris Bank


JAIZ Ad


NITDA Ad




Advertisement






netherland biz school Advert

Zenith Advert

Heritage Advert
ADVERTISEMENT

Our Digital Network

  • PT Hausa
  • Election Centre
  • Human Trafficking Investigation
  • Centre for Investigative Journalism
  • National Conference
  • Press Attack Tracker
  • PT Academy
  • Dubawa
  • LeaksNG
  • Campus Reporter

Resources

  • Oil & Gas Facts
  • List of Universities in Nigeria
  • LIST: Federal Unity Colleges in Nigeria
  • NYSC Orientation Camps Address Nationwide
  • Nigeria’s Federal/States’ Budgets since 2005
  • Malabu Scandal Thread
  • World Cup 2018
  • Panama Papers Game
  • Our Digital Network
  • About Us
  • Resources
  • Projects
  • Data & Infographics
  • DONATE

All content is Copyrighted © 2020 The Premium Times, Nigeria

No Result
View All Result
  • Home
  • COVID-19
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Health
    • News Reports
    • Investigations
    • Data and Infographics
    • Health Specials
    • Features
    • Events
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Research & Innovation
    • Data & Infographics
    • Special Reports/Features
    • Investigations
    • Interviews
    • Markets
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • Panama Papers
    • Paradise Papers
    • Parliament Watch
    • AGAHRIN
  • Opinion
  • PT Hausa
  • The Membership Club
  • Dubawa
    • Dubawa NG
  • About Us
  • Advert Rates
  • Careers
  • Contact Us
  • Digital Store
  • DONATE

All content is Copyrighted © 2020 The Premium Times, Nigeria

Our website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.