Nigerian fashion designer, Yeside Laguda of My Q Lifestyle, unveiled her latest designs tagged The Roots Collection, at Rele Gallery, Victoria Island, Lagos on Saturday evening.
The designer went down history employing a modern twist to wearable pieces made from the indigenous Tie and Dye fabric popularly known as Adire.
In her introductory speech at the event attended by PREMIUM TIMES, Yeside said he collection visualises a brief history of Nigerian heroines and honours women who have fought for Nigeria’s independence, freedom and democracy.
They include Alimotu Pelewura, Dora Akinyuli, Efunroye Tinubu, Emotan,
Florence Nwapa, Funmilayo Ransome Kuti, Grace Soyinka, Margaret Ekpo, Mary Okezie, Dideolu Awolowo, Kudirat Abiola and Stella Adadevoh.
Speaking on the reason why she decided to explore the ‘adire,’ she said it had become imperative for her to look inwards and explore indigenous fabrics.
She noted, “We have been in business for 11 years and this time around and we can’t keep relying on imports. Gradually our mills are closing down, our industries are shutting down and about 90 percent dependent on import. Most of the time when people place an order for any of our collections, you have to wait when you run out of fabric.
“In a creative industry such as ours, spontaneity is crucial as well. Sometimes you think something up and the time to execute it you wont have materials. This was why we decided to start designing our own patterns and fabrics so we could contain that and control resources for ourselves. Exchange rates and cost of production have tripled especially with imports and people’s earnings haven’t increased and we were asking people to pay three times their earnings.”
The Minister of Information and Culture, Lai Mohammed, Ogun Deputy Governor, Yetunde Onanuga and The Minister of State, Industries, Trades and Investments, Aisha Abubakar also graced the event.
Other personalities spotted at the event include the Vangaurd Publisher, Sam Amuka, Bola Shagaya, Nkiru Anumudu, Lanre Da Silva, Mo Abudu amongst many others.
In her remarks, Ogun Deputy Governor, Yetunde Onanuga, said, “I must commend the designer for coming up with this creative and beautiful initiative for Adire. If you go round Ogun state you see women doing Adire in different fabrics and designs and I am glad that this collection is coming at this time.
“I am also excited to see Adire made into dinner and causal wears which is very encouraging for our local textile industries. Rather than travel abroad, you can shop quality Adire designs in Nigeria. Some people have been used to Ankara but I’m glad that Adire is taking the lead.”
Each design in the Roots Collection stays true to the My Q aesthetic with the use of lace, colour and detailed beading. The designer also noted that each piece is also modern, wearable and reflective of the 21st-century woman.
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