Nigerian cable and terrestrial music channel, Soundcity, has cleared the air on why it stopped airing videos by Nigeria’s pop twins, P-Square, since January this year.
The television channel was responding to an outburst by Peter Okoye, one half of the group, to a fan on Twitter who had complained about the lack of P-Square videos on Soundcity TV.
“Don’t waste ur time dear… They will not play them … Pls keep watching Trace TV, Mtvbase, HipTv n Afropop. Thanks,” Peter Okoye had responded to the fan via his Twitter handle on Thursday.
But in a statement titled, “What has Soundcity ever done for P-Square?” the urban music channel said the decision to stop airing the pop duo’s music videos was due to their failure to attend to one of their events, last year.
“For 10 years, @SoundcityTV has been a huge supporter of #PSquare brand, right from their 1st music video to the last video released in 2014. Most of their videos got massive airplay on @SoundcityTV than any other music channel,” the TV station said in the statement published on its website.
The statement noted that the station had assisted the P-Square brand, toured with them all over Africa at their own expense, given them ad-spots for their events as well as prime time slots for their videos.
“We invited #PSquare to one of our annual events last December 2014 and they insisted we pay a certain amount of money,” the statement continued.
“We reasonably asked, what is the least we can offer? This was us foregoing the fact that we had invested a lot in #PSquare’s career as music talents/artistes and entertainers.
“The feedback was ‘What has Soundcity ever done for P-Square? Tell me one thing Soundcity has ever done for PSquare’ (Jude Okoye, Manager).
“While we understand that this is business, there is also room for special consideration. Saying our TV brand has never done anything for #Psquare was quite damning. Clearly, there was no need to argue with their decision.
“We decided to stop doing anything with/for #PSquare, since our 10 years of supporting the group meant nothing to them. We assumed our relationship was a mutually beneficial one, but clearly one-sided.
“Ultimately, #PSquare music videos stopped airing on @SoundcityTV since January 01, 2015. Soundcity reserves the right to air music videos on our cable/satellite or terrestrial platforms.”
