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Why we stopped airing P-Square music videos – Soundcity TV

Why we stopped airing P-Square music videos – Soundcity TV

byBen Ezeamalu
September 10, 2015
2 min read
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Nigerian cable and terrestrial music channel, Soundcity, has cleared the air on why it stopped airing videos by Nigeria’s pop twins, P-Square, since January this year.

The television channel was responding to an outburst by Peter Okoye, one half of the group, to a fan on Twitter who had complained about the lack of P-Square videos on Soundcity TV.

“Don’t waste ur time dear… They will not play them … Pls keep watching Trace TV, Mtvbase, HipTv n Afropop. Thanks,” Peter Okoye had responded to the fan via his Twitter handle on Thursday.

But in a statement titled, “What has Soundcity ever done for P-Square?” the urban music channel said the decision to stop airing the pop duo’s music videos‎ was due to their failure to attend to one of their events, last year.

“For 10 years, @SoundcityTV has been a huge supporter of #PSquare brand, right from their 1st music video to the last video released in 2014. Most of their videos got massive airplay on @SoundcityTV than any other music channel,” the TV station said in the statement published on its website.

The statement noted that the station had assisted the P-Square brand, toured with them all over Africa at their own expense, given them ad-spots for their events as well as prime time slots for their videos.

“We invited #PSquare to one of our annual events last December 2014 and they insisted we pay a certain amount of money,” the statement continued.

“We reasonably asked, what is the least we can offer? This was us foregoing the fact that we had invested a lot in #PSquare’s career as music talents/artistes and entertainers.

“The feedback was ‘What has Soundcity ever done for P-Square? Tell me one thing Soundcity has ever done for PSquare’ (Jude Okoye, Manager).

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“While we understand that this is business, there is also room for special consideration. Saying our TV brand has never done anything for #Psquare was quite damning. Clearly, there was no need to argue with their decision.

“We decided to stop doing anything with/for #PSquare, since our 10 years of supporting the group meant nothing to them. We assumed our relationship was a mutually beneficial one, but clearly one-sided.

“Ultimately, #PSquare music videos stopped airing on @SoundcityTV since January 01, 2015. Soundcity reserves the right to air music videos on our cable/satellite or terrestrial platforms.”

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Ben Ezeamalu

Ben Ezeamalu

Ben Ezeamalu is an Assistant Managing Editor and the Head of Lagos Operations/Metro Editor at PREMIUM TIMES. A graduate of Microbiology from the University of Jos, Ben won the 2015 Africa Fact-Check Awards and was a runner-up in the 2014 CNN/Multichoice African Journalists of the Year. Twitter: @callmebenfigo.

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