Kannywood multi-talented star Adam Zango recently released the Volume 2 of hit 2013 album, Sabon Salo, Volume 1.
However, unlike its predecessor, Sabon Salo Vol. 2 failed to meet the expectations of Zango’s fans.
The highly anticipated Vol. 2 was expected to be much like Vol. 1; youth-oriented with some Hausa love songs.
“I’ve never been this disappointed with Adam Zango since he began his career as a Kannywood actor and a singer,” said a fan, Hassana Yunusa. “He really messed up in Sabon Salo Volume 2. He was busy trying to copy American singers and did not even get it right. I couldn’t allow my children to watch the videos.”
Ms. Yunusa pointed out that in contrast to the moral tone of Vol. 1, Vol. 2 glorified drinking and smoking. She, however, said Zango remained her favourite Kannywood actor.
A music promoter, Younus Moo, who spoke to PREMIUM TIMES in Abuja, said, despite his talent, Zango did not get it right this time.
“As a marketer of northern music and Kannywood films, I can tell you that many people were not happy with Zango’s album,” Mr. Moo said. “I sold many copies of the musical video but many of the buyers returned later to complain that they had wasted their money. They said Adam moved from singing good songs to trying to imitate American rappers, which is far from what his target audience wants.”
Mr. Moo also said that the album’s sale had dropped and he had a lot of stock leftover. He, however, expressed faith that Adam would do better in a subsequent effort.
“I believe Zango is a great talent and will surely give his larger fans the kind of music they expect from him,” he said.
Even in Zango’s home state, Kaduna, the sentiments were the same. Most of the marketers complained about the sharp change in his style of music from Vol. 1 to Vol. 2.
Hassan Garba, a fan of Zango in Kano, said: “You will hardly see or hear people listening to the album in public places unlike before. When I asked why, they complained about the change in style.”
Zango, apart from being a singer, is a celebrated Kannywood actor. In April, he won the Best Actor award at the Kwankwasiyya Awards for the film, Karen Bana.