We are at home at X3M Music, say singers Simi, Sammy

Singers say the label is more of a family

Recently, uptown record label, X3M music announced the signing of singers, Simi, a relatively popular singer who broke into the music scene with her hit single, Arai le, and unknown Kaduna born Sammy, to the label which is home to star singer, Praiz.

In a chat with PREMIUM TIMES, both acts say, the record label led by Steve Babaeko, who is also the Chief Creative Officer at X3M ideas, is more of a family than a label.

“My label is more like a family more than a label, if you have a boss that calls you bro, you know you are in a good place. I’ve always know Steve before this, so it’s more like bringing me closer to the family. It’s a work place also, it’s not a place to be average but a place to surpass the norm and it’s brought some external and internal pressure that I’m trying to handle. In no way will I take this for granted,” a happy Sammy said in an expansive X3M music studio in Opebi, Lagos.

He also thinks the record label is a company in progress and a place to be and after seeing the success the label achieved with Praiz and Xcetera he think “this is something that’s in progress and pretty much, I’ve been part of the initial stage and I trust the people behind the label”.

Simi who recently released an EP, Restless, which consist of “covers, but I changed the lyrics of like 5 songs and it was released as an independent before I joined X3M music” as she’s back in the studio putting finishing touches on her singles and also working on her second album.


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“Right now, people get stigmatized for saying I do this type of music but I’m really from an R&B group and I branched out to do different things and I say I’m versatile. I do all genres. I have done pop, R&B but I have done pop mostly” Sammy says as he tried to define the genre of music he does.

Both singers however revealed that they will be featuring on Praiz’s debut album as they hope to achieve a lot with the record label and for themselves.

“I hope to achieve great things and at the same time, I hope they achieve a lot through me. I believe in myself and for them to have signed me, they must have seen something in me” Sammy noted while Simi says “I want to come as a different person and I hope to break through by working my a** off and I have an exceptional crew behind me who make sure the work is done rightly.

Simi who started singing at 16 and was part of “Outstanding” music group in her church, before she worked with Samkelf for her ‘Ogaju’ debut album in 2008 also revealed why she signed for the label; “I joined because of the structure, the team and the drive and financial backing is there and it’s a place where you have to break the norm”.
Prior to joining X3M music, Simi said, “I have been releasing a bunch of singles and covers since then to get noticed and get a good deal” and says “I want to be successful with my music”.

The Mass communication graduate from Covenant University who love broadcasting and blogging feel “my blogging has suffered a bit because, honestly, I’ve not had enough time to write but when I do have time, I blog about my life, my mum and weird stuffs like that”.

“Nothing worth it comes without hard work. There’ve been tough days, hard days, broke days and I thank god for those moments because without them, I won’t be here now” said as regards are struggle in the Nigerian music industry so far.

Sammy and Simi however refused to disclose the deals if their contract but confirm they will be with the label for quite a number of years and would be releasing multiple albums on the x3M music platform.


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