The channel will operate from Lagos and London.Smooth Promotions, the producers of Hip TV, the urbane music and lifestyle show, are set to launch a 24-hour channel on the DSTV platform.
According to founder of Hip TV, Ayo Animashaun, the channel would be broadcast in over 40 countries in Africa.
Hip TV was founded in 2007, as a broadcast platform for HipHop World Magazine, a music and celebrity magazine.
In a statement made available to PREMIUM TIMES, Animashaun calls upcoming launch of the new channel “more than a dream come true.”
“We’ve worked on this for years, many years. And I’m humbled, grateful, excited, nervous, and fulfilled that we’re finally going to deliver our own channel, a hundred percent Nigerian property to the world,” he said.
The channel, Animashaun said, will combine news, trends and lifestyle reporting, with the regular programming Hip TV has come to be known for.
“We’re keeping all the regulars, all the segments like Dead Curious, Hip TV Specials, I thought you knew, Caught Out there, and many others. But we’re also working day and night to finish our new concepts that’ll titillate.”
The channel would be targeted at audiences from 16 to 40 years old with studios located in Lagos and London. It would go live later this year.
Details of the launch would be announced soon.