The virtual club will tour cities in Nigeria.
Popular TV presenter and video vixen, Denrele Edun, has been announced as the host of Club Ultimate, a city to city clubbing event organised by Gulder, which will premier in Port Harcourt on July 26 at the Aztech Arcum.
The brand awareness campaign by the beer brand will see specific locations in different cities across Nigeria transformed into a mega nightclub with lots of exciting attractions for one special night.
“The Gulder Club Ultimate idea is a virtual club idea. A ‘never been seen before’ experience to engage and excite consumers, transforming a simple strategic venue into a spectacular location for the most exciting clubbing event ever experienced in the region. Club Ultimate promises to be a special night with Gulder; a night of enchantment and memories,” said Onyeka Okoli, senior brand manager, Gulder.
The flamboyant Denrele will also host the red carpet session, which will feature celebrity guests and a special surprise package from Gulder to be unveiled to the delight of guests and consumers at the event.