Big Brother Africa 8 starts on Sunday.
This season of Africa’s biggest reality series, BIG BROTHER AFRICA (BBA), dubbed ‘The Chase’, now has telecommunications giant, Airtel, as its official sponsor.
The Chief Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya, spoke on the new sponsorship in a statement.
“Africa’s viewers are known for their passion for Big Brother Africa and we look forward to developing a number of exciting initiatives during season 8. I am delighted to welcome AfricaMagic and DStv into our family of commercial partners.
We are also pleased to be associated with Big Brother Africa 2013. The show presents huge opportunities for Airtel to make an emotional connection with our customers,” he said.
The official added that “as a company, Airtel is focused on helping communities achieve success in all areas.”
Commenting on the collaboration with Airtel, M-Net Africa’s Managing Director, Biola Alabi, said, “We are deeply pleased to welcome Airtel as the headline sponsors of Big Brother -The Chase. Their commitment to the African continent is clearly evident in the initiatives they create and support; and mirrors our own desire to showcase African talent and encourage African success.”
Big Brother – The Chase new season which will kick off on Sunday and will be screened live 24/7 on DStv channels 197 and 198; while highlights of the program will also be screened on AfricaMagic, AfricaMagic Entertainment and AfricaMagic World.