Criticism trails Rick Ross’ Nigerian video

Nigerian award winning musician disapproves of the Lagos depicting video by the American singer.

The widely celebrated music video shot by American hip hop star, Rick Ross, in Obalende area of Lagos, during his visit to Nigeria in August, has been criticised.

The video, titled “Hold Me Back” reeks of poverty in a typical Lagos slum. It shows pictures of hungry children, gun-trotting policemen, and crowded buses in motion. The video has been criticized for its negative portrayal of the busiest city in Nigeria.

One Nigerian who does not fancy the video is Chocolate City rapper, M.I.

In a heavily worded piece, the artiste, whose full name is Jude Abaga, asked salient questions. He said, “Does it make you angry? Does it rile you to see your country portrayed as poor and suffering and full of struggle? It burns you, does it not? To have some foreigner- who knows nothing of your history and pain, of the stories that flow within your blood- to have this foreigner come in and tell your story? Is it not the height of disrespect and insensitivity?”

“Does it not chafe against the thick skin you have grown to cover your other wounds? Does it not make you angry? We should wax sanctimonious about national pride being slighted. We should vent our displeasure online. We should occupy something. Because God forbid the truth ever be told about what things really are. God forbid a stranger reminds us about those things we choose to ignore every day. God forbid we ever face the truth about ourselves. God forbid we do not go on the internet and rail about how our country is being cast in bad light. God forbid we do not talk about how there is a small minority which lives better than portrayed. God forbid we do not ignore truth one more time. God forbid we don’t,” he said.

Ironically, the video, directed by DRE and SpiffTV films, is currently making waves online. While many are unhappy with the visual expressions, the ordinary man on the street is simply in awe of the fact that an American super star decided to shoot a video in his hood.

Oblivious of the debate his video has been generating here in Nigeria, Rick Ross has been promoting the video on his Twitter timeline. On his Twitter handle, @rickyrozay, he wrote, “Seen #HoldmeBack Nigeria?”

Despite the criticisms, Ross, who has on several occasions performed in Nigeria alongside other popular artistes says he loves Nigeria; at least as his comment, “I luv NigeRia. #thanku for thE ExpiriEncE” on Twitter shows.

While some have praised him for his true representation of the Nigerian situation, others say it is a slap on Nigerians.


PT Mag Campaign AD

Support PREMIUM TIMES' journalism of integrity and credibility

Good journalism costs a lot of money. Yet only good journalism can ensure the possibility of a good society, an accountable democracy, and a transparent government.

For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

By contributing to PREMIUM TIMES, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.


TEXT AD: To advertise here . Call Willie +2347088095401...

BE THE FIRST TO KNOW! Subscribe to our newsletter

* indicates required


Now available on

  Premium Times Android mobile applicationPremium Times iOS mobile applicationPremium Times blackberry mobile applicationPremium Times windows mobile application

All rights reserved. This material and any other material on this platform may not be reproduced, published, broadcast, written or distributed in full or in part, without written permission from PREMIUM TIMES.