Uber Nigeria on Thursday announced that from November 3 to 13, all riders in Lagos will get 50 per cent off the costs of their trips.

The campaign, initiated and covered by Uber Nigeria, is aimed at rewarding loyal riders in Lagos who have made Uber their preferred choice of transportation.

Ebi Atawodi, General Manager Uber West Africa, said ‘’Lagos has always been a key city in Nigeria and Africa. We are always looking at innovative ways to celebrate riders, drivers and cities and we thought it was only fitting, as we come closer to the end of the year celebrations, that we reward our loyal riders with a 50% discount promotion. Giving riders a more affordable option to move around their city, and drivers an increase in demand for trips.’’

To partake in this promotion, riders do not need to do anything as Uber will be creating an auto-apply discount code that will ensure that rides taken throughout the campaign are automatically discounted.

“For those concerned about the impact on their partner’s personal income – there is no need to worry, this promotion is being covered by Uber. Driver-partners can expect more demand from fare paying passengers and less time spent idle waiting for rides.

“So, pull out your calendars and start scheduling your end of year parties and festive celebrations – and make sure to use Uber wherever it is you’re going. Uber will take you there in safely, reliably and at 50% of the original price,” Uber said.