Jumia unifies Jovago, Kaymu, Carmudi, others

One of the foremost e-commerce platforms in the country, Jumia, has announced the merger of all its known online brands into one company.

Jumia said former platforms exploring food, real estate, automobile, travel, and general goods market have now become a part of the Jumia franchise.

“HelloFood now Jumia Food, Jovago now Jumia Travel, Kaymu now Jumia Market, Camudi now Jumia Car, Lamudi now Jumia House,” the firm said in a tweet.

The company said online sellers will find this new venture a way of growing their customer database because the new Jumia platform showcases opportunities for customers of different dispositions.

According to Jumia, dedicated customers of the old brands now have the opportunity to experience the same service but on a better level as the rebranding will enable a better experience for them.

Jumia was founded in 2012 by Jeremy Hodara and Sacha Poignonne, since then, it has gone on to become one of the leading e-commerce platforms in Africa.

In May 2016, Jumia optimized its mobile platform making it easier for customers to make their purchases with their mobile phones.

Support PREMIUM TIMES' journalism of integrity and credibility

Good journalism costs a lot of money. Yet only good journalism can ensure the possibility of a good society, an accountable democracy, and a transparent government.

For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

By contributing to PREMIUM TIMES, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

DOWNLOAD THE PREMIUM TIMES MOBILE APP

Now available on

All rights reserved. This material and any other material on this platform may not be reproduced, published, broadcast, written or distributed in full or in part, without written permission from PREMIUM TIMES.