As the photo-sharing social network, Instagram, slowly rolls out changes to its feed algorithm, its users can now post videos up to 60 seconds in length, a substantial increase from the 15-second limit set when it introduced video in June 2013.
Barely two months after letting advertisers extend their videos to 60 seconds, Instagram is granting the same privilege to regular users.
It is not a surprising move from Instagram, given how its parent company Facebook has also been placing more emphasis on video.
In a post on its official blog spot, the company said that time spent watching video has increased by 40 percent in the last six months.
The longer videos “mean more diverse stories from the accounts you love,” it noted.
The company also began collecting top videos around special occasions and promoting them at the top of the feed, Snapchat-style.
Today’s update for Instagram on iOS will also return a useful tool to creators: the ability to create a video using multiple clips from the camera roll.
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter etc.