ADVERTISEMENT
  • The Membership Club
  • PT Hausa
  • About Us
  • Advert Rates
  • Careers
  • Contact Us
Friday, March 5, 2021
Premium Times Nigeria
  • Home
  • COVID-19
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Opinion
  • Health
    • News Reports
    • Investigations
    • Data and Infographics
    • Health Specials
    • Features
    • Events
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Research & Innovation
    • Data & Infographics
    • Special Reports/Features
    • Investigations
    • Interviews
    • Markets
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • Parliament Watch
    • Panama Papers
    • Paradise Papers
    • AGAHRIN
  • Home
  • COVID-19
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Opinion
  • Health
    • News Reports
    • Investigations
    • Data and Infographics
    • Health Specials
    • Features
    • Events
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Research & Innovation
    • Data & Infographics
    • Special Reports/Features
    • Investigations
    • Interviews
    • Markets
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • Parliament Watch
    • Panama Papers
    • Paradise Papers
    • AGAHRIN
Premium Times Nigeria
BUA Group Ad BUA Group Ad BUA Group Ad
ADVERTISEMENT
Guinness acquires distribution rights of Diageo spirits in Nigeria

Photo: en.wikipedia.org

Guinness acquires distribution rights of Diageo spirits in Nigeria

byOlisa Egbunike
December 17, 2015
1 min read

RelatedNews

COVID-19: Nigeria records 479 new cases, eight deaths

AfDB approves $320,000 for gender digital financial operations in Nigeria, others

VIDEO: Nigeria receives 3.94 million doses of COVID-19 vaccines

Nigeria receives 3.94 million doses of COVID-19 vaccines

ADVERTISEMENT

Guinness Nigeria Plc, one of Nigeria’s leading beverage makers, has acquired the distribution rights of Diageo Plc’s International Premium Spirits (IPS) brands in Nigeria.

The acquisition, worth N2.35 billion, is considered a strategic move in the company’s effort to deepen its operations and grow its balance sheet in 2016 and beyond.

Under the deal, Guinness Nigeria would also take over various Diageo assets, including Diageo Brands Nigeria Limited, the wholly-owned business currently marketing and distributing the IPS brands in Nigeria.

Guinness Nigeria said in a notice to its shareholders that the transaction, which was subject to normal regulatory approvals, would be concluded by December 31, 2015. The agreement is expected to become effective on January 1, 2016.

Guinness Nigeria Managing Director/Chief Executive Officer, Peter Ndegwa, said the distribution rights agreement would facilitate the company’s ambition to be the most trusted and respected consumer products’ company in Nigeria.

He said the transaction would also leverage Guinness Nigeria’s strength of unparalleled portfolio of adult premium non-alcoholic drinks (APNADs), ready to drink (RTDs) as well as spirits.

“The integration of the Diageo IPS brands with the Guinness Nigeria brand portfolio best fits our strategy of filling the gap in our total beverage alcohol portfolio, and allows us to compete across segments within the market,” Mr. Ndegwa explained.

  • WhatsApp
  • Tweet
  • Email
  • Print
  • Telegram
  • More
  • Share on Tumblr
  • Pocket

Support PREMIUM TIMES' journalism of integrity and credibility

Good journalism costs a lot of money. Yet only good journalism can ensure the possibility of a good society, an accountable democracy, and a transparent government.

For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

By contributing to PREMIUM TIMES, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

Donate


TEXT AD: To advertise here . Call Willie +2347088095401...



JOIN THE CONVERSATION

  • Disqus (0)
premiumtimes



PT Mag Campaign AD

Previous Post

Police accuse SSS of shielding operative who allegedly killed police‎ officer

Next Post

DasukiGate: Why Dasuki, Bafarawa others deserve bail – Counsel

Olisa Egbunike

Olisa Egbunike

More News

Nigeria Stock Exchange trading floor

NSE: Negative sentiment persists as stocks shed N82 billion

March 4, 2021
Dollar and Naira bills [Photo credit: NairaFX]

Naira strengthens on I&E window

March 4, 2021
Food items in a market

Global food prices rise for nine straight month in February — FAO

March 4, 2021
Dangote refinery

Major oil marketers oppose proposal to allow only Dangote Refinery, others import fuel

March 4, 2021
Federal Secretariat, Abuja

FG extends work from home directive for GL12 officers, below

March 4, 2021
Nigerian stocks Exchange

Nigerian stocks deepen loss on profit-taking in WAPCO, MTN, Zenith

March 3, 2021
Next Post
DasukiGate: Why Dasuki, Bafarawa others deserve bail – Counsel

DasukiGate: Why Dasuki, Bafarawa others deserve bail - Counsel

Robbers attack Ogun community, kill 2

Election Petition: Ogun Governor, Ibikunle Amosun, wins at Court of Appeal as PDP loses again

Discussion about this post

Search

#EndSARS: Latest Updates




Polaris Bank


JAIZ Ad


NITDA Ad





Glo Ad

Subscribe to News via Email

Enter your email address and receive notifications of news by email.

Join 1,629,094 other subscribers.

Advertisement






netherland biz school Advert



Zenith Advert

ADVERTISEMENT

Our Digital Network

  • PT Hausa
  • Election Centre
  • Human Trafficking Investigation
  • Centre for Investigative Journalism
  • National Conference
  • Press Attack Tracker
  • PT Academy
  • Dubawa
  • LeaksNG
  • Campus Reporter

Resources

  • Oil & Gas Facts
  • List of Universities in Nigeria
  • LIST: Federal Unity Colleges in Nigeria
  • NYSC Orientation Camps in Nigeria
  • Nigeria’s Federal/States’ Budgets since 2005
  • Malabu Scandal Thread
  • World Cup 2018
  • Panama Papers Game
  • Our Digital Network
  • About Us
  • Resources
  • Projects
  • Data & Infographics
  • DONATE

All content is Copyrighted © 2020 The Premium Times, Nigeria

No Result
View All Result
  • Home
  • COVID-19
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Health
    • News Reports
    • Investigations
    • Data and Infographics
    • Health Specials
    • Features
    • Events
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Research & Innovation
    • Data & Infographics
    • Special Reports/Features
    • Investigations
    • Interviews
    • Markets
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • Panama Papers
    • Paradise Papers
    • Parliament Watch
    • AGAHRIN
  • Opinion
  • PT Hausa
  • The Membership Club
  • Dubawa
    • Dubawa NG
  • About Us
  • Advert Rates
  • Careers
  • Contact Us
  • Digital Store
  • DONATE

All content is Copyrighted © 2020 The Premium Times, Nigeria

Our website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.