konga Ad Campaign konga Ad Campaign konga Ad Campaign
ADVERTISEMENT
  • The Membership Club
  • #EndSARS Dashboard
  • PT Hausa
  • About Us
  • Advert Rates
  • Careers
  • Contact Us
Saturday, June 25, 2022
Premium Times Nigeria
  • Home
  • Gender
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Opinion
  • Health
    • News Reports
    • Special Reports and Investigations
      • Health Specials
    • Features and Interviews
    • Multimedia
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Special Reports/Investigations
    • Features and Interviews
    • Multimedia
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • #EndSARS Dashboard
    • Parliament Watch
    • Panama Papers
    • Paradise Papers
    • AGAHRIN
  • #PandoraPapers
  • AUN-PT Data Hub
  • Home
  • Gender
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Opinion
  • Health
    • News Reports
    • Special Reports and Investigations
      • Health Specials
    • Features and Interviews
    • Multimedia
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Special Reports/Investigations
    • Features and Interviews
    • Multimedia
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • Projects
    • #EndSARS Dashboard
    • Parliament Watch
    • Panama Papers
    • Paradise Papers
    • AGAHRIN
  • #PandoraPapers
  • AUN-PT Data Hub
Premium Times Nigeria
BUA Group Ad BUA Group Ad BUA Group Ad
ADVERTISEMENT
MTN splashes millions on brand ambassadors

MTN splashes millions on brand ambassadors

byPremium Times
June 19, 2015
2 min read

In line with its commitment to enhancing the lives of Nigerian musicians by providing platforms through which they can get lucrative value for their intellectual properties, leading ICT Company, MTN will spend millions on its brand ambassadors in the next one year.

MTN’s GM, Consumer Marketing, Richard Iweanoge, made the announcement on Thursday while also unveiling Cobhams Asuquo, as the latest addition to MTN’s brand ambassadors. He would be joining Davido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as Saka, Osuofia, Mama Gee and others who all renewed their contracts with MTN.

As was originally conceptualized, the ambassadorship will continually evolve to accommodate new talents and cater for diverse segments. This year, we are using a segmented approach and there will be ambassadors for each segment of our market. Using this criteria, new artistes like Cobhams Asuquo will be coming on board the MTN Ambassadorial family.

However, for 2015, artistes like Timaya, Wizkid, sean Tizzle and a few others will no longer be ambassadors for the brand even though the relationship continues in other areas in which MTN enables artists to monetise their work.

‘’Although there is a finite number of brand ambassadors we can have at any point in time, Nigerian Artistes can continue to monetize their intellectual works through our distribution channels such as the Caller Tunez and Music Plus platforms.” he said

“With billions invested so far in Nigeria’s music industry, MTN remains one of the biggest supporters of the music industry. We have a track record of consistently providing the stage for some of Nigeria’s biggest artistes to shine and express themselves. For MTN, we see the growth of the music industry as a continuum and not a destination. That is why we will continue to engage and support our local artistes so that they can find full expression for their talents.”

According to him, “When we talk of our ambassadors, we have amongst them Iyanya, Praiz and Chidinma, three past participants in the Project Fame. MTN not only gave them the platform to express their talents through the music reality TV show, but we have consistently supported them over the years by making them our ambassadors. We can safely say that our investments in them have paid off because now they are counted among Nigeria’s biggest music acts and we are truly proud of them.”

Going further, Mr. Iweanoge said that while the Brand Ambassadorial platform remains a crucial part of MTN’s contribution to the music industry, the company also makes significant contribution to the industry via its music related Value Added Services.

“For instance, through our Caller Ring Back Tunez (CRBT), MTN has become the largest music distributor in Africa. Through the platform, we rescued Nigerian musicians from the scourge of piracy. They are able to make good money as a result of their hard work. Also, as Nigeria’s most innovative telecoms company, we have been able to deploy music as a platform to give other value added services to our teeming subscribers, which have also proven to be a significant source of revenue for the artistes like MTN Music+ app and a host of other platforms.”

  • WhatsApp
  • Tweet
  • Email
  • Print
  • Telegram
  • More
  • Share on Tumblr
  • Pocket


CITIZEN-FM AD


Support PREMIUM TIMES' journalism of integrity and credibility

Good journalism costs a lot of money. Yet only good journalism can ensure the possibility of a good society, an accountable democracy, and a transparent government.

For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

By contributing to PREMIUM TIMES, you are helping to sustain a journalism of relevance and ensuring it remains free and available to all.

Donate


TEXT AD: Call Willie - +2348098788999






PT Mag Campaign AD

Previous Post

350 Boko Haram suspects to face trial – Nigerian Army

Next Post

Why I visited Obasanjo – Bukola Saraki

Premium Times

Premium Times

More News

Naira Notes

Naira gains at official market

June 25, 2022
FCMB

FCMB leads in Nigeria’s digital space as physical place takes back bench

June 24, 2022
L-R: Chairman, Noor Takaful Insurance Limited, Muhtar Bakare; Rector, College of Insurance and Financial Management (CIFM), Yeside Oyetayo; Managing Director, Lotus Capital Limited, Hajara Adeola; Representative, Commissioner of Insurance,NAICOM, Gabriel Oloba and Vice Chairman, Noor Takaful Insurance Limited, Aminu Tukur during the presentation of cheques to customers at the 2020 Surplus Distribution event held today in Lagos

Noor Takaful distributes N109million surplus to policyholders

June 24, 2022
UK regulator bans crypto exchange group Binance

Binance signs NFT partnership with Cristiano Ronaldo

June 23, 2022
Mr Rueben Muoka DPA NCC

Reuben Muoka appointed NCC’s director public affairs

June 23, 2022
Polaris Bank

Polaris Bank obeys court order, pays customer N500,000 for failed POS transaction

June 23, 2022
Next Post
EXCLUSIVE: What Saraki told Obasanjo at closed-door meeting

Why I visited Obasanjo - Bukola Saraki

ASUP Strike: Nigerian government meets striking polytechnic lecturers Tuesday

Rivers Governor, Wike, sets up committee to probe Amaechi

Leave Comment

Search

AUN-PT Ad




Access Bank Ad







Subscribe to News via Email

Enter your email address and receive notifications of news by email.

Join 1,893,400 other subscribers.

Advertisement




netherland biz school Advert



ADVERTISEMENT

Our Digital Network

  • PT Hausa
  • Election Centre
  • Human Trafficking Investigation
  • Centre for Investigative Journalism
  • National Conference
  • Press Attack Tracker
  • PT Academy
  • Dubawa
  • LeaksNG
  • Campus Reporter

Resources

  • Oil & Gas Facts
  • List of Universities in Nigeria
  • LIST: Federal Unity Colleges in Nigeria
  • NYSC Orientation Camps in Nigeria
  • Nigeria’s Federal/States’ Budgets since 2005
  • Malabu Scandal Thread
  • World Cup 2018
  • Panama Papers Game
  • Our Digital Network
  • About Us
  • Resources
  • Projects
  • Data & Infographics
  • DONATE

All content is Copyrighted © 2020 The Premium Times, Nigeria

No Result
View All Result
  • #PandoraPapers
  • Gender
  • News
    • Headline Stories
    • Top News
    • More News
    • Foreign
  • Investigations
  • Business
    • News Reports
    • Financial Inclusion
    • Analysis and Data
    • Business Specials
    • Opinion
    • Oil/Gas Reports
      • FAAC Reports
      • Revenue
  • Health
    • COVID-19
    • News Reports
    • Investigations
    • Data and Infographics
    • Health Specials
    • Features
    • Events
    • Primary Health Tracker
  • Agriculture
    • News Report
    • Research & Innovation
    • Data & Infographics
    • Special Reports/Investigations
    • Investigations
    • Interviews
    • Multimedia
  • Arts/Life
    • Arts/Books
    • Kannywood
    • Lifestyle
    • Music
    • Nollywood
    • Travel
  • Sports
    • Football
    • More Sports News
    • Sports Features
  • #EndSARS Dashboard
  • Projects
    • Panama Papers
    • Paradise Papers
    • Parliament Watch
    • AGAHRIN
  • AUN-PT Data Hub
  • Opinion
  • The Membership Club
  • DONATE
  • About Us
  • Advert Rates
  • PT Hausa
  • Dubawa NG
  • Careers
  • Contact Us
  • Digital Store

All content is Copyrighted © 2020 The Premium Times, Nigeria

Our website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.