Tuesday, April 15, 2014

Posh meets affordable: a case of African designs

Taye Taylor is a clothing brand with definitive style, the designer says.

Taye Taylor is a luxury clothing brand catering to the needs of individuals with love for the African culture in an “Africa meets West” definitive style.

The creator, Taiwo Okunuga, is a young passionate Nigerian, with dreams to catapult Nigeria’s already thriving fashion industry to scales yet unimagined.

Her designs have got the verve of the spirit of Africa mixed aptly with today’s modern needs.

With a model to ensure that her designs are in retail stores all over the world, Taiwo Okunuga and her brand, Taye Taylor, is set to launch a whole new craze in the industry.

“Simplicity underlined by timeless African glamour defines Taye Taylor. Our beautiful hand-crafted and machine embroidery on masterfully selected fabrics offer an unparalleled combination of class and style – the core features of the Taye Taylor brand. The brand caters to men and women with ready to wear and bespoke lines. Signature products include Tunics, blazers, cocktail and bridal attires,” Ms. Okunuga, a graduate of the Estate Management Department of the University of Lagos, and Master’s Degree holder of International Business and Entrepreneurship from the Essex Business School in the United Kingdom, describes her brand.

In February 2012, the brand Taye Taylor was established with a debut tunic collection.

And unlike any new collection, for a relatively new comer, her brand was selected to walk the Africa Fashion Week London.

With its unique and intricate patterns plus its Olympic inspired theme, Taye Taylor was amply commended and received media attention.

Taye Taylor designs have graced the runways at the Los Angeles African fashion Week (2012) and Mr. Africa International Pageant, London (2012). The brand has also been spotted on international celebrities such as Estelle; with her peers describe her as creatively enterprising.

“She has got an eye for detail, exquisite designs and makes her clothes still wearable,” Nneka Onwuachi, a close associate of Ms. Okunuga said.

“As someone who likes to look simple yet classy, Taye Taylor, appeals to me,” she continued.

Ms. Okunuga also studied Pattern making and sewing at Fashion and Art Academy, House of Henri, Nigeria and went to London College of Fashion, U.K. to study fashion designing.

“I want my brand to be a globally renowned clothing label known for its affordable luxury, catering to both male and female individuals who love the African culture,” Ms. Okunuga says.

But it is not just her passion for designs that endears her brand to an observer, Ms. Okunuga thinks her industry, her budding enterprise and any other Small/Medium size enterprise, can fill a void in Nigeria, create jobs.

She believes the fashion industry can raise the country’s GDP.