FACT-CHECK: Some goods are cheaper in local markets than in Shoprite – SEE LIST

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Shoprite, a popular South-African-owned retail chain, lays claim to offering variety of food products, household goods, and small appliances at “lowest possible prices.”

On its website, fliers and other advertising products, the store likes to underline low, lower or lowest prices as its unique selling point.

But, is this always true? Not exactly.

PREMIUM TIMES’ checks in some local markets in Abuja showed that some goods are actually cheaper in those markets than in Shoprite.

The store, which is hugely popular in South Africa, opened its first Nigerian outlet in Lagos, the country’s commercial capital, in December 2005 and has gone on to open additional 17 stores in Abuja, Nigeria’s capital, and seven other states.

The business, owned by Christoffel Wiese, a South African billionaire, has taken over the Nigerian retail market, making a killing off the country’s populace, who flock to its outlets to purchase both food and household items, often ignoring local markets closest to them.

A lot of Nigerians believe Shoprite prices are the lowest when it comes to groceries and household goods.

PREMIUM TIMES’ Business Review wanted to check whether this is true. So, on Wednesday, July 13 and on Friday, July 15, 2016, we hit the road, visiting the Shoprite outlet in the Central Business District (close to Sheraton Hotels), Nyanya main market, about 20 minutes from the city centre, and Wuse market in the centre of the city.We randomly chose 30 goods and compared prices in Shoprite and in the two Abuja markets. The differences are clear – Shoprite prices are higher than those of retailers in the two other markets we visited.

We also observe a trick by Shoprite. Its prices are never in whole numbers, always one kobo less. For instance Titus Sardine goes for N199.99, leaving a change of one kobo for the buyer. That one kobo is useless, as it cannot be used for any other purchase. Due to inflation and the dwindling value of the naira, coins have lost their relevance in the Nigerian marketplace.

See table for comparison of prices:

ItemShopriteWuse MarketNyanya Market
2kg Custard PowderN884.99N700N700
Titus SardineN199.99N170N150
A crate of eggsN1149.99N850N800
Smallest Hollandia EvapN159.99N70N60
500ml Plastic FayrouzN154.99N150N150
1kg green beansN719.99N600N400
350g Nasco cornflakesN519.99N500N500
285g Heinz salad creamN549.99N450N450
300g KetchupN429.99N350N350
415g Baked beansN299.99N270N250
Head of LettuceN179.99N160N150
1kg PonmoN1185N850N750
1kg Avocado pearN759.99N730N700
210g Gino tin tomatoesN239.99N200N160
340g Corned beefN1339.99N1200N950
3 litres Vegetable oil

N1764.99N1600N1550
750ml Vegetable oil

N639.99N600N600
1 litre Unsweetened Yoghurt drink
N929.99N900N800
Sandwich toaster


N3499.99N3400N3000
400ml Five alive pulpy
N149.99N140N120
250ml Chi Happy hour
N54.99N50N50
330ml Amstel malta
N109N100N100
500g Dangote Sugar
N179.99N160N150
Redbull

N324.99N300N300
300ml Lucozade
N209.99N200N180
Frozen chickenN1443.99N1200N1200
250g Moi MargarineN354.99N350N300
450g Blueband margarineN359.99N330N300
21g Beloxxi crackers biscuitN14.99N10N10
1 litre Five Alive
N279.99N250N200

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  • Dejandon

    People go to shoprite because the convenience surpasses the little extra cost compared with going to the regular markets. Parking, wahala, pull me there, pull me here, risk of pick-pockets, unruly sellers etc, muddy terrain also. The little extra outweighs the inconvenience of regular markets

  • Dario

    Haha this is what Google Alerts causes…awon PR flunkies toh bedt…

  • ShuddaSky

    The stench of Nigerian markets alone is enough to justify the trip to ShopRite. The difference in price is minuscule.

  • Egbu Yugo

    Most people are aware of the differences in prices but still choose shoprite for other reasons like ease of shopping,superior quality,packaging etc

  • Konyesilifu

    I watched the big departmental stores like Kingsway, Chalarams , Bata and others close business in Nigeria. It was said that retailers bought up the items and then sold them at reduced prices at the open markets. In due course adulteration of products made it difficult to get qualify goods from open markets. One has to choose between the fake products in the market and the branded/ original products in the reputation driven departmental stores. My worry is that South Africans have to come and prosper in Nigeria while fraud, indeference to consumers, and counterfeiting hold us down. Look at DSTV, MTN and now shop-rite.

  • Dam Dam

    One kobo is useless but they need to be investigated because on several occasions they refuse to give me my kobo or 2 Naira change! I was able to get coins off them only once!

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  • Paul Eromosele

    There was a time I bought one Evap milk in Shoprite (Ikeja Lagos) for N160 and I used it the following day only to discover that the milk was bad. Then I went out on my street to meet along the road side seller of the same milk I bought for N150 and it was good. Most times, it’s not the name. I think the problem is that we don’t have functional products regulatory agencies. The ones we have exist only in name. But here in America you have agencies that work. Whether you buy any product in Kroger or Wall-mart or the Dollar Tree you always have a good buy and in cases where you have issues there is always legal redress.

  • gtjimoh

    Is a matter of choice, between shopping inside mud as you have in most of our markets and conveniently park my car and buy whatever my family needs where nobody will collect my wallet or harass me for parking money. Please leave shoprite alone.

  • Joe Edogbeni

    I don’t think this report is fair. When conducting investigative report u don’t compare dissimilar but similar. In this case u ought to compare Shoprite prices with Game, Park&Shop/, Spa, Prince Ebeano etc. Who pays for convenience, service and other ecstatic value?