Monday, April 21, 2014

Social Media Week debuts in Lagos

Published:

Obi Asika

For the first time, Africa will partake in a global conversation that examines the cultural and economic impact of social media in our lives.

From February 18 to 22, Nigeria’s commercial capital, Lagos, will join nine other cities to participate in the 2013 Social Media Week.

The 2013 Social Media Week is themed Open & Connected: Principles for a Collaborative World. It will take place simultaneously in 10 cities around the world.

The cities are Copenhagen, Hamburg, Miami, Milan, New York, Paris, Singapore, Tokyo, and Washington DC and Lagos.

After a five year run, Social Media Week will make its debut in Africa, owing to the vision of co-producing firms, Dragon Africa and AFRIKA21.

“I am truly excited to have succeeded to bring this event home to Lagos, the largest black city in the world, I believe that we Nigerians are viral in social media and this event will showcase all the innovative ways we are using social media to impact our daily lives, it is only proper that this event should be coming to Lagos as its first African destination,” Obi Asika, founder of Dragon Africa said.

Mr. Asika also serves as the 2013 Social Media Week chairperson.

This year’s event will see over 90 Social Media Week affiliated events distributed between three official hubs. The Porsche Centre, Victoria Island will host the Business/Innovation/Technology Hub; Terra Kulture also at Victoria Island, will host the Media/Arts/Culture/Entertainment hub; and the E-learning Centre in Lagos Island will host the Policy/Education/Government/Society hub.

An additional 500+ connected events will also take place in various locations all over Lagos.

Highlights include the Social Media Week Lagos Live concert series. It will showcase the finest Nigerian musical talent.

There will also be an Evening With Leaders featuring former President Olusegun Obasanjo.

The Executive Director of Social Media Week, Ngozi Odita, said the Week will explore the importance of a global connection for the 21st century African.

“By programming keynotes and panels that look at how Africans and Nigerians in particular are incorporating social media in their unique social, political, and creative landscapes, Social Media Week Lagos will explore just how important being connected to the world is for 21st century Africans,” Ms. Odita said.

Participation in the events of Social Media Week Lagos is free. However, spaces are limited and interested parties will have to RSVP their attendance on the Social Media Week Lagos website. Intending participant will simply have to select an event from the schedule and clicking ‘attend’.

Updates on news and events during SMW Lagos can be found by following @SMWLagos on Twitter and Facebook.

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