Friday, April 25, 2014

Nigerian rapper, Ice Prince, denies snubbing Globacom offer

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Ice Prince

Award-winning rapper, Ice prince, has dismissed media reports suggesting that he turned down a lucrative endorsement deal with Globacom.

Last week, news went round town that the Plateau- State born Hip Hop artiste asked to be paid a whopping sum of $1m (N157 million) before he accepts to be signed up as one of Globacom’s latest ambassadors.

Various sources disclosed that most Glo ambassadors are paid sums within the N10-N20m range, with D’banj and Psquare being the rare exceptions. In 2010 when they were signed on, the latter got paid N240m for a four year deal.

Debunking the story as mere rumour, Chocolate City’s management (the singer’s record label) has moved quickly to deny the reports saying there is no truth in the rumours.

“We were just as surprised as anybody when we read the news of Ice Prince purportedly turning down the offer, especially since it is not true,” said Tobi Sanni-Daniel, Ice Prince’s business manager.

He added, “Globacom is a multi-national company with an excellent track record of delivering quality. Any individual would be proud and honoured to be associated with them .However to say that we have turned down an endorsement deal is false and completely baseless.”

Ice Prince has recently been busy in the studio as he gears towards a highly anticipated album later in the year.  He has released a remix of the hugely successful ‘Aboki’. He also released a video for ‘Truth’ which has already gone viral.

Should the rapper be paid that sum (N157 million), Ice Prince will become the Nigerian rapper with the biggest endorsement deal ever.

In the last 20 months, the rapper became the highest-earning Nigerian rapper, with multiple revenue sources including concert fees and endorsements that include a deal with LG in 2012.

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